Privacy Policy
Eastbourne Life Privacy Policy
Effective Date: 22/07/2026
Welcome to Eastbourne Life (“we”, “us”, “our”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit our website (www.eastbournelife.com), subscribe to our newsletter, or interact with our digital content and advertisements.
- Information We Collect
We may collect and process the following data about you:
Identity & Contact Data: Your name and email address (collected when you subscribe to our newsletter or unlock gated content).
Technical Data: Your IP address, browser type, device information, and operating system (collected automatically when you browse our site).
Usage & Interaction Data: Information about how you use our website, which articles you read, and how you interact with our emails (e.g., open rates and link clicks).
Marketing Data: Your preferences in receiving marketing/newsletters from us and your communication preferences.
- How We Collect Your Data
Direct Interactions: You provide your data directly to us when you fill in forms on our landing pages, subscribe to the Eastbourne Life Weekly Newsletter, or contact us.
Automated Technologies: As you interact with our website, we use cookies, server logs, and tracking pixels (such as the Meta/Facebook Pixel) to collect Technical and Usage data.
- How We Use Your Data (And Our Legal Basis)
Under UK GDPR, we must have a lawful basis to process your data. We use your information in the following ways:
To deliver the newsletter: To send you our weekly local news, updates, and sponsored content. (Legal basis: Consent)
To improve our content: To analyze email open rates and website traffic so we know what stories the Eastbourne community cares about most. (Legal basis: Legitimate Interest)
For advertising and retargeting: To measure the effectiveness of our social media campaigns and deliver relevant ads to you on platforms like Facebook and Instagram. (Legal basis: Consent/Legitimate Interest)
- Who We Share Your Data With
We never sell your personal data to third parties or local sponsors. We only share your data with trusted third-party service providers who help us run our platform, specifically:
GoHighLevel / LeadConnector: Our Customer Relationship Management (CRM) and email marketing platform used to store your email address securely and deliver our weekly newsletter.
Meta (Facebook/Instagram): We use the Meta Pixel on our website to help us track ad conversions and show you relevant Eastbourne Life content on social media.
Analytics Providers: Such as Google Analytics, to help us understand website traffic.
These processors are strictly bound by data processing agreements and are not permitted to use your personal data for their own purposes.
- Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies (like the Meta Pixel) to distinguish you from other users. This helps us provide you with a good experience when you browse our website and allows us to improve our site and marketing efforts. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. - Data Security and Retention
We have put in place appropriate security measures within our CRM platform to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for. If you subscribe to our newsletter, we keep your email address until you choose to unsubscribe.
- Your Legal Rights
Under UK data protection laws, you have the right to:
Request access to your personal data.
Request correction of any inaccurate data we hold about you.
Request erasure of your personal data (the “right to be forgotten”).
Withdraw consent at any time. You can easily do this by clicking the “Unsubscribe” link at the bottom of any Eastbourne Life newsletter.
- Contact Us
If you have any questions about this Privacy Policy or wish to exercise any of your legal rights, please contact us at:
Eastbourne Life
Email: eastbournelifenew@gmail.com
Website: www.eastbournelife.com
If you feel your data has been mishandled, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk).